Mumbai, May 27: Mobavenue AI Tech Limited, a digital-first, AI-native technology company operating in the advertising, marketing and consumer growth ecosystem, marked a strong presence at Goafest 2026 through an exclusive industry knowledge session focused on the future of omni channel advertising and connected consumer experiences.
Goafest 2026 brought together leaders from across the advertising, media, marketing, and creative ecosystem. The festival served as an important platform for conversations around this year’s theme, “The Big Reset for Growth,” highlighting the industry’s evolving relationship with technology, creativity, consumer engagement and business transformation.
At the event, Mobavenue AI hosted an exclusive masterclass titled “Syncing Screens, Scaling Brands: The PrsmX Playbook for Omni Channel Success,” led by Saransh Gehlot, Head of Account Management, PrsmX, and Srinath Kotamaraju, Head of LCS Advertising and Partnerships. The session centred around the changing nature of consumer journeys across connected screens and digital environments, while exploring how brands can move beyond fragmented media planning to build synchronised, AI powered advertising ecosystems designed to deliver measurable business outcomes.
The session also addressed the growing complexity of modern media consumption, in which consumers today engage across multiple devices, platforms, and environments simultaneously. According to industry data presented during the presentation, consumers now interact with 2 to 3 devices daily, engage with more than 15 platforms, and spend nearly 7 hours online each day, reinforcing the need for integrated consumer experiences rather than siloed media strategies.
Ishank Joshi, Founder, MD & CEO of Mobavenue AI Tech Limited, said:
“Goafest 2026 comes at a defining moment for the advertising and marketing industry as businesses navigate rapid shifts in technology, consumer behaviour and media consumption. The idea of ‘The Big Reset for Growth’ strongly resonates with the way organisations today are being challenged to rethink not only how they market but also how they create value and build long-term relevance. At Mobavenue, we see this transformation as an opportunity to build more connected, AI-powered and outcome-focused ecosystems that enable brands to engage consumers with greater precision and intelligence. Recent findings from the MMA India AI Marketing Maturity Study highlighted that nearly 84% to 88% of marketers adopting AI across functions such as measurement, propensity modelling and customer journeys are already seeing medium to high business impact, reinforcing how AI is now moving from experimentation to measurable outcomes. We look forward to contributing to conversations that will help shape the next chapter of growth for the industry.”
Through PrsmX, Mobavenue AI is focused on enabling brands to unify consumer journeys across mobile, desktop, connected TV, OTT, audio and digital out-of-home environments through data-driven targeting, creative synchronisation and cross-screen measurement capabilities. Mobavenue AI continues to strengthen its AI-led advertising and marketing ecosystem across India and international markets while building technologies designed to deliver scalable, measurable and consumer-first growth.