May 25: As the world celebrates International Burger Day on 28th May, HyFun Foods highlights the rapid growth of the burger category globally and in India, driven by evolving lifestyles, rising convenience-led consumption, and the expansion of QSR culture. Globally, burgers remain among the most consumed fast-food formats, with leading chains serving billions of burgers annually.
India continues to emerge as one of the fastest-growing burger consumption markets, supported by increasing online food ordering, rising demand for convenient meal options, and expanding QSR presence. According to food delivery platform trends, burgers and pizzas together accounted for nearly 8 crore orders on Swiggy during the year. Vegetarian burgers today contribute significantly to overall burger consumption across Indian QSRs, reflecting strong consumer preference for veg offerings and localized flavors. The category has also witnessed growing in-home consumption, with ready-to-cook burger patties gaining popularity among urban households.
HyFun Foods currently supplies burger patties to leading QSR and foodservice partners across India while continuing to strengthen its retail and quick-commerce presence. HyFun burger patties are already consumed by 3.5 lacs of metro consumers/households via retail channels, further reinforcing the company’s role in making quality burger experiences more accessible across the country. HyFun Burger Patty packs are available across quick commerce and retail platforms including Blinkit, JioMart, Swiggy Instamart, Zepto, and major retail outlets, enabling consumers to recreate café-style burgers at home with convenience and consistency. Made with 71% vegetables, HyFun Burger Patties cater to evolving consumer demand for flavorful, convenient, and accessible snacking solutions. While potato-based burger patties remain at the core of the portfolio, the company drives innovation by expanding its beyond-potato range with offerings such as Chana Patty and Paneer Patty, catering to evolving consumer preferences and diverse taste profiles.
Mr. Kamlesh Karamchandani, Executive Director – Sales and Marketing, HyFun Foods, stated,
“The burger category in India today represents a strong intersection of convenience, affordability, taste, and variety. At HyFun, our vision is to democratize quality burger experiences by enabling consumers to enjoy restaurant-like products both outside and inside their homes. Through our focus on innovation, quality, and consistency, we remain committed to supporting the evolving needs of QSRs, foodservice partners, retailers, and consumers.”
A spokesperson from leading global QSR chain said,
“Burgers continue to remain one of the largest revenue-driving categories within the QSR industry globally. In India, vegetarian burgers account for nearly 55–60% of overall burger sales across several formats, reflecting strong consumer preference for veg offerings. Our association with HyFun Foods has helped strengthen product consistency, quality, and supply reliability as demand for burgers continues to grow across markets.”
Bringing an Indian touch to the category is HyFun’s Mumbai Aloo Vada – inspired by Mumbai’s iconic vada pav and often referred to as the “Indian burger.” Alongside products like the Spicy Paneer Patty, the portfolio reflects the growing demand for localized flavors within globally popular food formats.
With India’s burger ecosystem continuing to expand across QSR chains, cafés, cloud kitchens, and retail consumption, HyFun Foods remains focused on driving category growth through innovation, product consistency, and consumer-centric offerings tailored to evolving Indian tastes.