Bengaluru, Mumbai, 23 Sept 2025 : Sri Mandir, India’s largest devotional app has officially partnered with T-Series as ‘Online Bhakti Partner’ to launch the Mixtape Bhakti. The Mixtape Bhakti Campaign will launch 8 electrifying songs, showcasing an unprecedented line-up of 17 iconic artists, including legendary names like Sonu Nigam, Tulsi Kumar, Meet Bros, Mohit Chauhan, Ankit Tiwari, Shaan. The first video was launched with the devotional classic, “Aa Maa Aa Tujhe Dil Ne Pukara – Pyara Saja Hai Tera Dwar Bhawani”, sung by the soulful voices of Tulsi Kumar and Jaya Kishori, setting the perfect tone for this spiritual journey.
This collaboration brings together the world of devotional music with modern interpretations, featuring renowned music artists. The highly anticipated campaign has been launched on the auspicious first day of Navratri, marking a perfect occasion to unite tradition with innovation, and offering a fresh take on spiritual music to the world. These revered artists will bring new life to some of the most beloved bhakti songs of T-Series. Unlike typical remixes, these songs are thoughtfully reimagined to cater to today’s digital-first audiences, creating an immersive devotional experience with a contemporary flair.
Prashant Sachan, Founder and CEO, Sri Mandir, said, “At Sri Mandir, we believe that devotion and spirituality can thrive in the digital age, transcending boundaries and connecting people across the world. Our collaboration with T-Series for Mixtape Bhakti is a beautiful fusion of sacred bhakti and contemporary music. This initiative not only honours the rich spiritual traditions but also breathes new life into them, making bhakti accessible to a new generation of devotees.”
Raj Chanana, T-Series – AVP Content said, “With Mixtape Bhakti, we are blending the sacred with the contemporary, offering a musical experience that transcends generations. By joining forces with Sri Mandir, we are able to reintroduce these devotional classics in a way that speaks to the soul while captivating today’s digital audience. This collaboration brings a fresh, spiritually enriching sound that will resonate deeply with listeners, no matter where they are in the world.”
The campaign kicked off with the master season trailer, followed by weekly episode drops for 8 weeks, starting from September 22nd, 2025. This collaboration marks a significant step in the growing presence of Sri Mandir as the leading digital platform for devotional content, and it promises to bring the rich cultural tradition of bhakti music into the modern era, resonating with millions of devotees globally.