Bangalore, 23 September 2025 :OnMobile, a global leader in mobile gaming and entertainment, has entered into a strategic partnership with Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, as the Master Aggregator for its Value-Added Services (VAS) portfolio. The agreement marks a significant expansion of the long-standing relationship between the two companies.
The Master Aggregator platform plays a critical role in bridging Dialog with a broad range of third-party content providers. By consolidating services across entertainment, mobile gaming, infotainment and education into a unified ecosystem, the platform breaks down operational silos within the VAS delivery chain, streamlines processes, ensures regulatory compliance, and simplifies payouts to the content providers, allowing Dialog to focus on expanding its VAS offerings and business growth in Sri Lanka.
OnMobile’s mandate covers the full spectrum of the VAS ecosystem, from customer lifecycle management to technical integration, billing, support and analytics. This end-to-end solution enables Dialog to scale its offerings efficiently, deliver more personalized content to prepaid and postpaid customers and focus on driving customer engagement, ensuring consistency and speed across services.
Mr. Bikram Sherawat, President & COO, OnMobile Global Ltd., said, “Our partnership with Dialog reflects a broader industry shift toward platforms that reduce friction and deliver measurable business impact. With our Master Aggregator model, we’re providing a one-stop solution for managing value-added services, so Dialog can enhance its VAS portfolio, act on real-time insights and build sustainable digital growth, paving the way for future scalability across both consumer and enterprise use cases.”
Mr. Viranga Seneviratne, Head of ICT and Platforms Business, Dialog Axiata PLC, added, “The shift to a Master Aggregator model is not just an operational decision; it’s a strategic one. With a unified approach to managing our content partnerships and services, we gain sharper control over execution, visibility into performance and the agility to respond faster to evolving customer needs. OnMobile’s platform and expertise are helping us turn VAS into a more intelligent and future-ready line of business.”