Mar 26: Music Nova, a leading record label from the house of Media Nova that specializing in regional and spiritual music, today announced a strategic publishing deal with Universal Music Publishing India (UMPI), a group company of the international publisher, Universal Music Publishing Group (UMPI), that represents a world-class catalogue of songs inclusive of every genre.
Under this agreement, UMPI will administer Music Nova’s publishing catalogue globally, supporting licensing, royalty collection and synchronization opportunities across film, television, OTT platforms and advertising. The collaboration combines UMPI’s global publishing expertise with Music Nova’s growing and diverse catalogue, strengthening the label’s publishing footprint and enabling more effective monetization of its rights worldwide. This partnership reflects a broader industry shift, bringing a focused regional and spiritual music catalogue into a global publishing ecosystem at scale. It underscores the increasing commercial and cultural relevance of Music Nova’s repertoire in today’s evolving music landscape. The timing of this collaboration aligns with the rapid growth of OTT platforms, short-form video and streaming services, which continue to fuel global demand for diverse and culturally rooted content. Regional and devotional music, in particular, is witnessing a strong resurgence, driven by diaspora audiences and increased integration into mainstream media.
Music Nova’s catalogue comprises a large catalogue spanning regional, spiritual, devotional, and fusion genres, featuring both emerging and established artists. With music across eight languages, the catalogue is well-positioned for extensive licensing opportunities across films, advertisements, OTT platforms and international projects offering a strong foundation for creative collaborations and global reach.
Commenting on the partnership, Dhiraj Advani, Partner, Media Nova, said, “This partnership marks a significant step for Music Nova as we expand the global reach of our music. By joining forces with Universal Music Publishing India, we aim to maximize the impact of our artists and compositions across platforms and markets.”
Together, UMPI and Music Nova are well-positioned to expand international reach and unlock new avenues for monetization, while bringing culturally rich Indian music to global audiences.
