Sep 30: This Diwali, OnePlus India has launched the third edition of its festive campaign, #MakeItSpecial, celebrating the joy of bringing generations together. Rooted in the brand's community-first philosophy, the campaign explores how modern Indian youth and older family members can create meaningful festive moments together, proving that while the way we celebrate may evolve, the people we celebrate with are what truly make Diwali special.
This year's #MakeItSpecial campaign draws on a simple cultural insight that festivities have no age limit, celebrating the perfect blend of tradition and trend. After making Diwali special for furry friends in 2024 and for a greener future with Light a Light, Plant a Plant in 2025, OnePlus this year turns the spotlight on the generations that precede us. The campaign highlights that Diwali just isn't about how we celebrate, but who we celebrate it with, bridging Gen Z's vibrant, digital-first lifestyle with the timeless traditions cherished by older generations.
Commenting on the campaign, Ishita Grover, Director – Marketing at OnePlus India said,
“With #MakeItSpecial, we have always wanted to build deeper connections with the communities we are part of. This year, we are celebrating the idea that festivities have no age limit. Over time, generations have started celebrating in their own ways, often apart from each other. The campaign brings them together, not by asking one to become the other, but by helping each discover how the other celebrates."
She further added,
"Our community has always been at the heart of everything we do at OnePlus. We believe the most memorable moments are the ones where traditions and trends come together, and where technology strengthens human connections rather than replacing them. Ultimately, the festive season is about togetherness, and we hope #MakeItSpecial inspires everyone to celebrate with the people who matter most."
Conceptualised in-house by OnePlus India, the campaign has been created in collaboration with Vice Captain of the Indian Women's Cricket Team, Smriti Mandhana, alongside popular creator duo Vishnu Kaushal and Govind Kaushal and featuring internet personality and popular choreographer Nicole Concessao.
The film: two Diwalis, one celebration
The campaign film follows an elderly couple celebrating Diwali the way they always have. The house is decorated, the diyas are lit and the sweets are laid out, but once the guests leave, the evening turns quiet. A video call from their grandchildren, played by Vishnu Kaushal and Govind Kaushal, offers a glimpse into a lively Gen Z celebration with dance challenges, game nights and music. Curious yet hesitant, the grandparents wonder if they are "too old" for this.
Then, Smriti Mandhana walks in like a ray of hope, phone in hand and ready to get the party started. She films a new Diwali dance challenge heralded by Nicole Concessao on her OnePlus 15 and pulls the grandparents in, and soon the room is dancing to a playlist playing off a OnePlus Pad 4. Diyas are re-lit, kaju katlis are passed around and the rangoli gets a modern twist. When the grandchildren ask for gifts, the grandparents happily hand out the OnePlus N6, Nord 6, Nord CE6 and Nord Buds, and soon every creator in the room wants one too. The two Diwalis merge into one, with traditions intact and a new ritual added: making memories together.
Commenting on this partnership with OnePlus India, Smriti Mandhana - Vice Captain of the Indian Women's Cricket Team said,
“Festivals like Diwali are about the people around you, and OnePlus India's #MakeItSpecial campaign captures that beautifully. It was so much fun to be part of a film that gets generations celebrating together. Partnering on this campaign with OnePlus felt natural because the idea is close to my heart: it's about the spirit of togetherness and making memories that last.”
Taking #MakeItSpecial beyond the film: partnership with Marzi
Taking the spirit of #MakeItSpecial beyond the screen, OnePlus India has partnered with Marzi, India’s first premium community for people aged 50 and above, or ‘Generation Evergreen’. Together, the brands will bring Gen EV and Gen Z into a month-long journey of shared experiences, where generations move from teammates to friendly rivals and, ultimately, come together to exchange stories, perspectives and new ways of celebrating. Spanning experiences inspired by sports, nostalgia, food, music, wellness and conversation - from pickleball and nostalgic games to coffee raves, pizza making and many more. The partnership is designed to create moments where both generations step into each other’s worlds and discover that there is always something new to learn, share and celebrate together.
Registrations for these experiences will open through a dedicated microsite after October 10. Stay tuned.
The OnePlus India Diwali 2026 campaign film will be available across YouTube, Instagram, and X, reaching audiences nationwide throughout the festive season.
Watch out this space for full reveal of OnePlus Festive Sale offers across smartphones and IoT portfolio starting October 8th 2026.
