Joint and bone health has become an increasingly important aspect of preventive healthcare as sedentary lifestyles, nutritional deficiencies, obesity, and an ageing population contribute to a rising burden of musculoskeletal disorders. According to the World Health Organization (WHO), musculoskeletal conditions affect nearly 1.71 billion people globally, making them the leading contributor to disability worldwide. Furthermore, the International Osteoporosis Foundation (IOF) estimates that over 200 million people worldwide live with osteoporosis, while one in three women and one in five men over the age of 50 are expected to experience osteoporotic fractures during their lifetime. These trends reinforce the need to prioritise bone strength and joint mobility through balanced nutrition, regular physical activity, and proactive wellness practices.
Recognising the growing importance of preventive nutrition for Joint & Bone Health, Vestige Marketing Pvt. Ltd., only Indian multinational direct selling company offers a comprehensive range of scientifically formulated wellness solutions. In addition to the current product range under Joint & Bone Health that has Vestige Glucosamine, Vestige Collagen, Vestige Veg-Collagen, and Vestige Calcium, the portfolio has been expanded with the newly launched Vestige Veg-Glucosamine, a plant-based formulation that supports cartilage health, joint flexibility, and mobility. It is also produced by advance fermenting technology that can help reduce joint inflammation, ease pain due to stiffness and immobile joints and maintain muscle health.
Together, these solutions are designed to complement a balanced diet and active lifestyle, helping individuals take a proactive approach towards maintaining mobility and overall musculoskeletal wellness across different stages of life.
Commenting on the occasion, Mr. Gautam Bali, Founder & Managing Director, Vestige Marketing Pvt. Ltd., said, "Healthy bones and flexible joints are the foundation of an active, independent, and fulfilling life. However, joint and bone health is often overlooked until discomfort begins to affect everyday activities. At Vestige, we believe prevention is the key to long-term wellness. Through our science-backed nutritional solutions, we aim to empower individuals to proactively support their musculoskeletal health, enabling them to stay active, mobile, and enjoy a better quality of life at every age."
As awareness around preventive healthcare continues to grow, adopting healthy lifestyle habits alongside appropriate nutritional support can significantly contribute to maintaining stronger bones and healthier joints. On National Bone & Joint Day dated 04th August 2026, Vestige reaffirms its commitment to promoting holistic wellness by offering nutrition solutions that help individuals build a healthier, more active future.