New Delhi, Oct 27: In recognition of Breast Cancer Awareness Month in October, G-SHOCK, renowned for its spirit of toughness and resilience, partnered with DLF Mall of India’s Active Noida Breast Cancer Awareness Cyclothon to support the cause and encourage greater awareness.

Beyond watchmaking, G-SHOCK has supported initiatives addressing meaningful social causes. Its philosophy of toughness, perseverance and never giving up reflects a spirit of resilience that extends beyond its products, aligning with the strength of individuals navigating the challenges of breast cancer and survivors whose journeys continue to inspire.

As part of the association, G-SHOCK India participated in this year’s Active Noida Breast Cancer Awareness Cyclothon on Sunday, 25th October, as a gifting partner, recognising participants for their involvement in the initiative. Participants were presented with the G-SHOCK GMA-S2100PR-4A Pink Ribbon Edition, a special timepiece created in support of global Pink Ribbon initiatives. Inspired by the spirit of strength, hope and awareness, the watch serves as a symbol of solidarity with breast cancer awareness efforts and reflects G-SHOCK's continued commitment to supporting meaningful causes beyond watchmaking.

Commenting on the partnership, Mr. Takuto Kimura, Managing Director, Casio India, said,

 “Breast cancer awareness calls for sustained attention, community support and collective effort. Our association with DLF Active Noida’s Breast Cancer Awareness Cyclothon reflects G-SHOCK’s commitment to supporting meaningful causes beyond our business. Through this partnership, we hope to amplify awareness, encourage conversations around breast cancer and recognise the courage of those affected by the disease.”

The initiative brought together participants in a collective effort to support the cause, highlighting the role of community participation in driving meaningful social engagement.