Bengaluru, Oct 13: Taking audience engagement beyond the television screen, Zee Kannada has introduced an innovative, interactive viewer engagement initiative for its fiction show Jagadhatri, starring Vijay Lalitha Surya, Mokshita Pai and Kavitha Gowda. Through its ‘Agent JD’ campaign, the channel brings together entertainment, digital participation and exciting rewards, inviting viewers to step into the world of the show through a series of thrilling missions.

Viewers can participate in the digital experience by visiting agentjd.zee5.com and taking on three missions inspired by familiar locations across Karnataka. Each mission presents a unique challenge, allowing audiences to experience the excitement of an agent’s journey.

The three missions include:

Mission 1: Mission Bengaluru

Set against a backdrop inspired by Bengaluru’s cityscape and buildings, this mission challenges participants to save a child.

Mission 2: Mission Mangaluru

Featuring a coastal setting inspired by Mangaluru’s beaches and shipping containers, this mission puts participants on a mission to diffuse a bomb.

Mission 3: Mission Hubballi 

Set against the backdrop of a railway platform in Hubballi, this mission challenges participants to defeat the mastermind and complete their assignment.

In a first-of-its-kind initiative for Kannada television, Zee Kannada is creating an opportunity for viewers to move beyond passive viewing and actively participate in a television-led digital experience. By combining interactive missions inspired by Karnataka’s locations with the world of Jagadhatri, the channel aims to make entertainment more immersive, engaging and rewarding.

The ‘Agent JD’ campaign extends the show’s investigative and mission-driven narrative beyond television, giving viewers an opportunity to become active participants in the experience. Adding to the excitement, the top 10 winners will get a chance to win exciting prizes, making the initiative even more rewarding for participants.

Watch Jagadhatri every day at 9 PM on Zee Kannada and visit agentjd.zee5.com to take on the ‘Agent JD’ missions.