Mumbai, Oct 26:Prime Video brought the energy to PVR Lido, Mumbai, with the trailer drop of its upcoming action-comedy thriller ‘Vibe’. The event brought together Preity Zinta, Kunal Khemu, Sparsh Shrivastava and Vanshika Dhir for an engaging evening of entertainment, candid conversations and lively interactions.
Conceptualised and executed in collaboration with experiential marketing agencyThe Pittch, the media experience was designed to bring the distinctive personality ofVibeto life beyond the screen. With members of the media and paparazzi in attendance, the trailer reveal was followed by an informal interaction with the cast, complemented by popcorn, Coke and film-inspired merchandise that added to the experience.
Moving beyond the format of a conventional media launch, The Pittch curated a two-day media engagement programme featuring interactions with the cast. The initiative aimed to translate the film’s on-screen energy into compelling media conversations and social media moments, extending the buzz aroundVibeacross entertainment platforms and digital channels.
A key highlight of the evening was Preity Zinta’s return to the big screen, which generated considerable excitement and added a touch of nostalgia and star power to the occasion.
Speaking about the experience, Sonny Sharma from The Pittch said:
“With Preity’s“Madam H’and her band of spies already generating intrigue across social media, theVibecampaign moved from the gram to the big screen with an energetic trailer launch at PVR Lido. Our focus was to build on this momentum and create an experience that reflected the film’s lively, spontaneous and entertaining personality. From the trailer reveal to candid cast interactions and media engagements, every touchpoint was designed to immerse attendees in the world ofVibeand amplify the excitement surrounding its release.”
Vibealso marks Kunal Khemu’s return as a director and writer. The film follows two inseparable friends whose seemingly ordinary lives take an unexpected turn, plunging them into a high-octane adventure that tests their survival instincts and the strength of their friendship.
The film is set to premiere on Amazon Prime Video onNovember 13, 2026.
