New Delhi, Nov 04: Shoppers Stop, India’s premium fashion, beauty and gifting destination, has strengthened its portfolio of international fashion brands with the launch of Guess Jeans across its brick-and-mortar network. While the brand continues to be available through e-commerce platforms, Shoppers Stop will be the exclusive partner when it comes to National chain stores where customers can discover and shop Guess Jeans in-store.
The partnership brings the distinctive Guess Jeans aesthetic to Shoppers Stop’s premium retail environment, giving customers the opportunity to experience the brand’s collections first-hand. From exploring fits and silhouettes to discovering the latest denim styles, the in-store experience allows customers to engage with the brand.
The exclusive offline partnership further reinforces Shoppers Stop’s strategy of bringing globally recognised fashion brands to Indian consumers through a curated and premium retail environment. It also adds greater depth to the retailer’s denim and casualwear portfolio, giving customers access to international fashion labels across multiple categories and occasions.
Mr. Kavindra Mishra, Customer Care Associate, Managing Director & CEO, Shoppers Stop, said,
“At Shoppers Stop, our focus has always been on bringing globally recognised brands closer to discerning Indian consumers through a curated retail experience. Our partnership with Guess Jeans strengthens this proposition by giving customers the opportunity to discover the brand across our department store network. As the exclusive department store partner for Guess Jeans in India, we are pleased to bring its distinctive denim and contemporary fashion offering to our customers. This partnership further strengthens our international brand portfolio while creating a differentiated experience for customers across our stores.”
Mr. Ajay Kumar, Country Manager, GUESS India, said
“The launch of GUESS JEANS in India is an important milestone in our journey to connect with a new generation of consumers. Our collaboration with Shoppers Stop is key to this ambition, bringing together a strong physical retail presence and digital reach. Through these partnerships, we aim to make GUESS JEANS’ distinctive denim heritage and contemporary, youth-focused style more accessible to Indian consumers, wherever they choose to shop.”
The India launch marks an important milestone for GUESS JEANS as it expands its presence in one of the world’s fastest-growing fashion markets. Through an omnichannel retail strategy and global brand storytelling, the label aims to meet consumers wherever they choose to shop, while delivering the quality, craftsmanship and contemporary design that define the brand. Future collections, collaborations and retail experiences will continue to build its connection with India’s evolving fashion landscape.
Guess Jeans, the youthful sub-brand of the iconic GUESS portfolio, brings the brand’s denim heritage to a new generation with a contemporary take on denim and lifestyle fashion. Designed for Gen Z consumers, the collection draws inspiration from global street culture, individuality and self-expression, offering a fresh interpretation of the GUESS aesthetic through modern silhouettes and everyday styles.
Guess Jeans launched across Shoppers Stop Inorbit Mall Malad, Thane Lakeshore Mall, Phoenix Mall of the Millennium Wakad, Nexus One Mall Ahmedabad, Inorbit Mall Cyberabad, City Centre Mall Patna and Twin District Centre Rohini.
The Guess Jeans launch is part of Shoppers Stop’s broader premiumisation journey, focused on expanding its portfolio of international and premium brands while creating differentiated experiences across its physical and digital channels. With 500+ premium brands, Personal Shopper services and exclusive First Citizen Club privileges, Shoppers Stop continues to evolve its retail offering around the changing aspirations of the Indian consumer.
