India, Oct 28: Noise, India’s smartwatch and connected lifestyle brand, has sold 10,000 units of Master Buds Open within the first hour of its launch on October 27, marking a strong initial response to its entry into the open-ear audio category. Featuring Sound by Bose technology, Master Buds Open expands the brand’s premium Master Series into a new listening format. 

For Noise, Master Buds Open marks another step in building audio as a strategic growth pillar. With the Master Series, the brand is bringing together premium design, differentiated listening experiences and Sound by Bose technology across in-ear, over-ear and open-ear formats. Designed for everyday listening, Master Buds Open features an ergonomic C-bridge design, a 10.8mm custom dynamic driver and co-developed Dynamic EQ technology with six presets. The earbuds also offer 4-Mic ENC DNN technology for call clarity and up to 28 hours of total playback.

The growing interest in open-ear audio comes amid an evolving personal audio market. According to Counterpoint Research, while India's TWS market grew by just 1% in 2025, shipments of open-wear stereo devices nearly quadrupled during the year. These trends point to emerging opportunities for differentiated listening experiences as the category expands beyond traditional in-ear formats.

Master Buds Open is available in Carbon and Mercury metallic finishes at a special launch price of INR 9,999 across gonoise.com, Amazon, Reliance Digital, Croma and Vijay Sales.