Bengaluru, Oct 13: For Gen Z, fragrance is becoming more than a scent, it is a way to capture a feeling, a moment, a memory or even a craving. Tapping into this playful, sensory relationship with fragrance, Fastrack Perfumes introduces its new gourmand collection, Deliciously Addictive-four dessert-inspired fragrances that turn familiar indulgences into scents you can wear.

 Featuring Sunday Tiramisu, Berries with Bestie, Midnight Vanilla and Hazelnut Holidays, the collection takes inspiration from the little indulgences that are hard to resist. From slow Sundays and sweet treats to late-night cravings and cherished moments with your best friend. With playful names and deliciously evocative notes, Fastrack brings a fresh, expressive take to gourmand fragrances-made for a generation that likes its scents as memorable as its moments.

Speaking about the launch, Mr. Manish Gupta, CEO, Fragrances & Accessories Division, Titan Company Ltd. said,

“Fragrance is evolving from a category built around traditional scent families to one increasingly driven by discovery, self-expression and experience. We are seeing growing interest in gourmand profiles globally, with food-inspired notes becoming an increasingly visible part of fragrance innovation. This is particularly relevant as younger consumers explore scents that feel distinctive, relatable and reflective of their personalities. With the new collection, Fastrack Perfumes is embracing that shift through playful storytelling and food-inspired olfactory profiles, bringing a fresh, youthful take to gourmand fragrance. Pratibha Ranta embodies the spontaneous and vivacious spirit of the collection, bringing this contemporary and playful approach to life.”

The Gourmand collection taps into the growing interest in gourmand fragrances among younger consumers, particularly Gen Z, as food-inspired notes increasingly find a place in the way people explore and express themselves. 

Speaking about the film, Pratibha Ranta said,

 “Fastrack Perfumes has taken such a fun approach to fragrance with this collection. I loved the idea of connecting scents with some of our favourite indulgences and making them feel almost tangible. The film captures that playful sense of temptation really well, and it was exciting to be part of something that makes experiencing fragrance feel so fresh and unexpected.”

Sunday Tiramisu captures the irresistible comfort of a favourite Italian dessert, with the warm sweetness of brown sugar, the nutty richness of toasted hazelnut and the deep, indulgent aroma of roasted coffee coming together in a deliciously comforting blend. Berries with Bestie is bright, juicy and playful, bursting with ripe strawberry and tangy blackcurrant, softened by creamy vanilla crème and finished with the luscious sweetness of cherry butter, like opening a box of your favourite treats to share with your best friend. Midnight Vanilla takes you into a richer, more intriguing world, where crisp red apple and delicate rose meet the warmth of black tea, before melting into a smooth trail of black vanilla, honey and patchouli. Hazelnut Holidays evokes the cozy anticipation of something freshly baked, combining toasted hazelnut and a delicate touch of sea salt with clouds of whipped cream, warm tonka and the irresistible sweetness of vanilla waffle.

The collection invites consumers to choose their scent the way they might choose their next craving, instinctively and emotionally. Priced at INR 895, the collection will be available across major e-commerce platforms and beauty outlets.