New Delhi, 7th November 2026: Anmol Industries has launched its new Diwali campaign ‘Rishton Ka Uphaar’. The ongoing campaign is based on the relationship between parents and children, who live in different cities. The film looks at how families can stay connected despite physical distance, and how a small gesture can bring happiness to the loved ones during festivals even when staying apart.
The film follows the lives of parents whose children have moved away from home. During a conversation with their son, they try to assure him that they are not alone and that family members have been visiting them. When asked about the visitors, they mention that “Mausi, Taiji sab aaye the”. However, their attempt to make him believe that everything is fine does not hold up for long. Their conversation reveals the loneliness they have been trying to hide from him.
Unable to travel home for Diwali, the son decides to send his parents Anmol’s ‘Uphaar Box’. When the box arrives, several people from the neighbourhood are also seen gathered at the parents’ doorstep. Such joyful gathering adds a pleasant surprise to the festive atmosphere. The gift brings a smile to his parents’ faces and makes the occasion special for them.
This is a situation that many families would relate to. Children often move to other cities for studies, or work, leaving parents back home. While Diwali brings families together, it can also make the distance harder to ignore. Parents wait for their children to visit, while children try to make up for their absence in whatever way they can. The film brings out this familiar situation through the experiences of both parents and their son.
With ‘Rishton Ka Uphaar’, Anmol takes forward its ‘Har Pal Anmol’ philosophy through a story centred on family relationships. The ‘Uphaar Box’ finds its place naturally in the narrative, as the gift through which the son reaches out to his parents on Diwali. The campaign underlines the thought that staying connected with family does not always require being physically present.
Commenting on the campaign, Mr. Aman Choudhary, Executive Director – Marketing & Innovation, Anmol Industries said, “ The campaign ‘Har Pal Anmol’ has always been about the value of relationships and the moments that make them special. Through this Diwali film, we wanted to share a story that many families can relate to, particularly those whose children live away from home. Diwali is a time when everyone wishes to be with their loved ones, and sometimes even a small gesture can make the occasion special.”
Mr. Abhishek Kumar, Marketing Head, Anmol Industries said, “The thought behind ‘Rishton Ka Uphaar’ was to tell a simple story without making it complicated. The film captures the emotions of parents and children who may not be together during festivals but continue to remain connected. Anmol’s Uphaar Box becomes a way for the son to express his affection and make his parents feel special, even from a distance.”
With ‘Rishton Ka Uphaar’, Anmol Industries continues to build on its ‘Har Pal Anmol’ philosophy through festive campaigns drawn from everyday experiences and relationships. The film conveys that even when families cannot celebrate together, a thoughtful gesture can help make the occasion memorable.
